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Search Results for Author 'Auh, Seigyoung':
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How Customer Participation Builds Loyalty
Idea posted: April 2014
Institutions: Imperial College Business School Thunderbird School of Global Management
Authors:
Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…
READ MORE PIN TO MY IDEAS Idea #364
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